Guide
How to price a small business website
Simple ways to price websites for local businesses so the owner says yes and the work stays worth doing.
Updated
Price the outcome, not the pages
A clinic owner does not buy five pages; they buy patients who can find them and book. Talk about bookings and enquiries, and keep the page count out of the quote.
Offer a setup fee plus a small monthly
A modest one-off setup price with a monthly fee for hosting and updates is easy for a small business to agree to, and gives you recurring income.
Anchor with the sample
When the owner has already seen their site, the question becomes what it costs to make it live, not whether they want a website at all. That is a much easier price conversation.