Guide
What a local business website actually needs
The short list of sections that matter to a local customer, and what to leave out.
Updated
The essentials
Who the business is, what it offers, when it is open, where it is, and one obvious way to get in touch. A customer should find each in seconds on a phone.
Trust signals
Ratings, a few words about the team and real photos reassure a first-time customer. Frequently asked questions answer what they would otherwise phone to ask.
What to leave out
Long histories, sliders and stock photos slow the page and hide the booking button. A local site earns its keep by being quick to scan.